Saddle up pups, Cocopup Rodeo Collection is here!

This shoot felt super personal for us, not just because it was a new drop (and let’s be honest, we're obsessed with the Western vibes), but because it starred two of our absolute favourites: Jess, our founder, and her partner-in-crime (and cuddles), Ralph. If you know Cocopup, you know that Ralph isn't just the office dog—he’s the original muse. The blueprint.

So, boots on, harnesses ready, we set off for the dreamiest location—a sun-dappled field that gave us full-on countryside cowboy energy, just with a touch more sass (and way more treats).

Jess styled herself to match Ralph’s Rodeo Pup look, which is basically a yeehaw dream come true.. Ralph wore the new Rodeo Pup harness like he knew he was the moment. And honestly? He was.

It was chaos in the best way. Our Rodeo Pup collection is playful, bold, and full of character—and that’s exactly what we wanted the shoot to feel like. Candid. Full of movement. A little messy, but totally joyful.

By the end of the day, Ralph was fully zonked, curled up on Jess like he’d just lassoed a hundred cows (or at least chased a squirrel or two).

So when you see the Rodeo Pup collection go live—when you clip that harness on your own pup and feel that little spark of style-meets-silliness—we hope you remember our little shoot. The laughs, the tail wags, the shared glances between a girl and her dog.

This one’s for the fashion conscious. For those who believe fashion should be fun, and walks should always feel like a celebration.

Thanks for coming along with us. 🐕✨

Until the next adventure

Team Cocopup x